Circuflation Management








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B or not to B
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   The “Semi-Annual Sale”: Turbocharged Leverage From Your Newsletter List
One of the most common obstacles I hear from circulators is that it’s a challenge to get access to their own opt-in permission email list, as it’s usually under the ownership of another department. BY BILL BAIRD




 
  Which Magazine Has the Youngest Readers?
MRI Spring 2008: Just 38 titles reach 18-34 demo.

   Consumer Marketing Concerns Crop Up at Recent IMAG Conference
   Forbes.com Continues Its Network Expansion
   Imbibe Transitions to E-Invoicing and Renewals
   Cook’s Illustrated’s Online Video Library Enhances Successful Paid Membership Model
   Reader’s Digest Launches Redesigned Web Site
   Consumer Magazine Web Site Traffic Increases 11.9 Percent in Q1 of 2008
   FTC Approves New Rule Provisions for CAN-SPAM
   Stack Media, beRecruited.com Announce Strategic Marketing Partnership
   BPA Members Report Increased Digital Edition Use
   Almost Half of ABC Rate Base Claimers Made Adjustments Since 2000
   AMI Executive Vice President Bonnie Fuller Resigns
   Magazine Publishes 100% User-Generated Issue
   NewPage Q1 Revenues Skyrocket 150 Percent
   Bon Appetit Spins Out of Epicurious.com with More Robust Site

   Testing Faster, Testing Better
In the midst of a pressure-cooker economy, circulators are re-engineering their testing strategies to drive results deeper, faster and more efficiently.

   Why Consumer Magazine Circulation Levels Are Still Too Bloated
A strict weight-loss plan is in order.

   This Is Not Your Father’s Subscribe Button
For the enthusiast market, driving print subscriptions with online tools requires an array of options that's under constant experimentation.

   Putting a Little Muscle Behind Digital Editions
Two publishers prove an aggressive and persistent digital edition platform can pay off.








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